Brands are facing unimaginable challenges, because now consumers have bunch of options, so they can choose. Brands want to lead must be critical and dedicated to find the way out.
Photo Credit- Google |
We are extremely human. marketers-run for building brands- possess more human traits. We want to be loved but seldom seek ways to love back. It is true we love back too but in our own way not in the way people wants us to love them. Instead of being loved this create sluggishness, create demeaning of love and make us to get divorced. So, if want that you will be lovable or if you born for love then make your way out of conventionalism, get stuck with the idea -give first then get.
Branding is like seeking love from someone who are too unwilling and reluctant to love you. Here consumer is your Romeo or Julieta. If want to be beloved; know your beloved by-every bit and piece, know what he/she likes or dislikes, know how he talks, what he does most of the time and do whatever you can for him/her without expecting anything back but remain sure you will get proper remuneration for your deeds.
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