Now adays it is said that, “CSR-Corporate Social responsibility” is the most powerful business term of 21st century. Now question is why? Here are a number of business terms to take into serious consideration. You can talk about Advertising; talk about Public Relation (PR) and mostly about Branding. List goes on. All are very important and sometimes consider as life-death partner of a corporation. But today’s consumers say differently, -“88% of consumers said they were more likely to buy from a company that supports and engages in activities to improve society.” - Better Business Journey, UK Small Business Consortium.
Over the world, corporations are spending bulk amount of coin behind conventional promotional campaign. But studies show that, most of the time old fashion promotional package fails to reap expected results. Rather it brings extra pressure.
Yes, your advertising can betray with you because, advertisement itself has no credibility. Your branding strategy may fail to define your corporation properly. Your PR strategy may fail to get connected with your customers. Because all these are self serving voice of a corporation, through all these means, a corporation anxious about making a sale talks about it. You know better, Self serving tunes of a corporation get little acceptance to customers.
But CSR has both credibility and acceptance. Because CSR is the serving voice not self-serving. It provides positive perception, creates a confidence among customers.
In today’s business world CSR is taking over all sphere of the society. As customers view are getting much more complicated than ever. Then persuading consumers is also going toughest day by day. To cope up with this situation companies are searching new ways to persuade and retain customers.
World’s largest and most valued corporations are now focusing on CSR as a means to reach to customers easily in this crisis moment. It also shows that companies focus on different areas of CSR.
“CSR” can be the most attractive advertisement, the effective PR strategy, and the powerful branding strategy too. Because it can relate customers more intensely with corporation, it feels customers that this corporation is different. Corporation can easily reach to customers by CSR than any other means can. Consumers certainly pay for the company that considers them, their good and bad, better and worse. CSR is the better way to get connected with customers and attract potential one also.
What you need is “a GREEEN” tag: why corporations are running for green CSR?
Let’s consider the following events:Green CSR helps Corporations to define them as a green Brand.
Episode ONE: When consumers were asked how important it to purchase from environmentally is friendly companies, 60% said it was very important. Again, developing countries prevailed with Brazil, India and China, consumers’ rated over 90% importance.
Episode TWO: More than two-thirds of respondents in each country polled cite reducing toxics and dangerous substances as the most important activity a company can do to be green, followed by water conservation or recycling. Consumers also say environmental consciousness is an important corporate priority, ranking in importance behind ‘good value,’ ‘trustworthy’ and ‘caring about customers.’
Episode THREE: As for the developing world and the US, the number one issue for Americans when it comes to the environment is climate change. In the developing world, consumers are overwhelmingly more concerned about state of environment than economy. Brazil, China, India want more green products and spend more on green than developed countries like the US.
Episode FOUR: Some consumers use labels to ID green products whereas other countries learn about green products via advertising. In every country, climate change is seen as the biggest issue. U.S and UK worry about energy. Other countries: water and deforestation.
Episode FIVE: In the United States, 75 percent of consumers say that it is somewhat or very important to them that the brands they buy come from green companies, although more people said that this was ‘very important’.
This is the result of consumer survey conducted in early 2010, 9,000 consumers in 8 countries were surveyed and over 400 brands researched.
Yes, you got the point. It’s all about Green and Environment-the most sustainable brand (green) and the most sustainable branding strategy too. And this is the most powerful CSR arena-the ENVIRONMENTAL-CSR. As consciousness on climate change growing day by day around the world the important of corporate participation in this wave getting more importance.
What is actually environmental CSR? It is simple. Just look at the climate change. Just think about corporation’s impact over climate and environment. Just recognize the responsibility of corporations in case of environmental issues. It’s all about caring the planet. That’s all. Charity begins at home. The modern CSR strategy is no more at old fashion. Only donating money to charity firm can’t define a corporation as a responsible corporation. Rather today’s business philosophy depends on 3P’s-planet, people and profit. And today’s trend of branding is that, everyone want to be a green brand.
Environmental CSR can work as a double-edged sword for the corporations. While customers want to buy products from an environmentally responsible company and it also produce competitive advantage for the company in market.
World’s most of the famous companies now place a great emphasis on how their operations effect the environment, contribute to warming of the planet, an issue that doesn’t just impact the business, but society as a whole.
As business is going roughly competitive from all aspects, those businesses that address these new challenges put themselves at a competitive advantage against their competitiors, because they are addressing the concerns of more socially conscious consumers. Now it’s clear that, time is talking. Now it is time to think big and small both. So today’s business mantra is easy, take care of your planet, it means, take care of your people, means consumers, and consumers will take care of your company, means, ultimately this brings profit. These are the three pundits of modern business planet, people and profit.
if our companies understand the trends early it will bring better output for them.
Over the world, corporations are spending bulk amount of coin behind conventional promotional campaign. But studies show that, most of the time old fashion promotional package fails to reap expected results. Rather it brings extra pressure.
Yes, your advertising can betray with you because, advertisement itself has no credibility. Your branding strategy may fail to define your corporation properly. Your PR strategy may fail to get connected with your customers. Because all these are self serving voice of a corporation, through all these means, a corporation anxious about making a sale talks about it. You know better, Self serving tunes of a corporation get little acceptance to customers.
But CSR has both credibility and acceptance. Because CSR is the serving voice not self-serving. It provides positive perception, creates a confidence among customers.
In today’s business world CSR is taking over all sphere of the society. As customers view are getting much more complicated than ever. Then persuading consumers is also going toughest day by day. To cope up with this situation companies are searching new ways to persuade and retain customers.
World’s largest and most valued corporations are now focusing on CSR as a means to reach to customers easily in this crisis moment. It also shows that companies focus on different areas of CSR.
“CSR” can be the most attractive advertisement, the effective PR strategy, and the powerful branding strategy too. Because it can relate customers more intensely with corporation, it feels customers that this corporation is different. Corporation can easily reach to customers by CSR than any other means can. Consumers certainly pay for the company that considers them, their good and bad, better and worse. CSR is the better way to get connected with customers and attract potential one also.
What you need is “a GREEEN” tag: why corporations are running for green CSR?
Let’s consider the following events:Green CSR helps Corporations to define them as a green Brand.
Episode ONE: When consumers were asked how important it to purchase from environmentally is friendly companies, 60% said it was very important. Again, developing countries prevailed with Brazil, India and China, consumers’ rated over 90% importance.
Episode TWO: More than two-thirds of respondents in each country polled cite reducing toxics and dangerous substances as the most important activity a company can do to be green, followed by water conservation or recycling. Consumers also say environmental consciousness is an important corporate priority, ranking in importance behind ‘good value,’ ‘trustworthy’ and ‘caring about customers.’
Episode THREE: As for the developing world and the US, the number one issue for Americans when it comes to the environment is climate change. In the developing world, consumers are overwhelmingly more concerned about state of environment than economy. Brazil, China, India want more green products and spend more on green than developed countries like the US.
Episode FOUR: Some consumers use labels to ID green products whereas other countries learn about green products via advertising. In every country, climate change is seen as the biggest issue. U.S and UK worry about energy. Other countries: water and deforestation.
Episode FIVE: In the United States, 75 percent of consumers say that it is somewhat or very important to them that the brands they buy come from green companies, although more people said that this was ‘very important’.
This is the result of consumer survey conducted in early 2010, 9,000 consumers in 8 countries were surveyed and over 400 brands researched.
Yes, you got the point. It’s all about Green and Environment-the most sustainable brand (green) and the most sustainable branding strategy too. And this is the most powerful CSR arena-the ENVIRONMENTAL-CSR. As consciousness on climate change growing day by day around the world the important of corporate participation in this wave getting more importance.
What is actually environmental CSR? It is simple. Just look at the climate change. Just think about corporation’s impact over climate and environment. Just recognize the responsibility of corporations in case of environmental issues. It’s all about caring the planet. That’s all. Charity begins at home. The modern CSR strategy is no more at old fashion. Only donating money to charity firm can’t define a corporation as a responsible corporation. Rather today’s business philosophy depends on 3P’s-planet, people and profit. And today’s trend of branding is that, everyone want to be a green brand.
Environmental CSR can work as a double-edged sword for the corporations. While customers want to buy products from an environmentally responsible company and it also produce competitive advantage for the company in market.
World’s most of the famous companies now place a great emphasis on how their operations effect the environment, contribute to warming of the planet, an issue that doesn’t just impact the business, but society as a whole.
As business is going roughly competitive from all aspects, those businesses that address these new challenges put themselves at a competitive advantage against their competitiors, because they are addressing the concerns of more socially conscious consumers. Now it’s clear that, time is talking. Now it is time to think big and small both. So today’s business mantra is easy, take care of your planet, it means, take care of your people, means consumers, and consumers will take care of your company, means, ultimately this brings profit. These are the three pundits of modern business planet, people and profit.
if our companies understand the trends early it will bring better output for them.
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