Monday, May 2, 2011

Decoding our virtual Life

Last two weeks I have tried a simple study by myself on my Face Book page; consciously I avoided giving any status and update. The idea motivated by an article I read in a weekly news magazine was that “a man without status is a man virtually death”-no one would look for you, wait for you unlike reality. Face book is now our second reality even sometimes it gets more priority than our real life. 

Photo credit-Google
The basic advantage and greater relief associated with the use of face book, normally we feel, is absence of glass ceiling of more open communication. In reality, what we can seldom express, in virtually it is almost that easy to share. As we define our life more busy and complex now, we tend to seek shelter out of complexity and this time it is face book. Although we get very insignificant time to communicate with one of our old friends, but we spend, multiple hours on face book in meaningless communications. It shows a very crippling problem of setting personal life priority.

Face book (social networking sites) is cool and its purposive use is that good as we think it can be but when life seems too dependent on face book and when we try to relief our deepest crisis just by posting a Status it reveals our short sense and sight. The most rewarding matter of social networking sites is that, one can get more than thousand friends and can have a bunch of notifications by posting a single status. Moreover, it seems that, as more notification we have as rich we are. However, it makes no sense if you do not have any single notification in real life but now reality seldom bothers us. Virtual life is more selfish than reality; in here, a man without status is a man without notifications and poor too.

Thanks to social Networking sites, friendship is now a cool thing ever. It makes friendship ever easier. It is also easy to delete a friend in this life unlike reality. We can now make and delete friend by a single fingertip. Things have changed significantly, than it was in the age of our Dad. Now some of the most common word of our life is clutter, complexity, and networking. Besides happiness is also a very cheap element to get and loss-now it is a matter of single status and notification! Now it is time for impatience. We long for immediate gratification and feel ourselves helpless without handful amount of notifications and comments on our delicious status! 

Photo Credit-Google
Today Notification is single most important ingredients of our life -it causes us to laugh, to cry and to be cruel and makes us sad too! Nevertheless, if you do not have any real life notification, single natural birthday wish from your closest friend than what difference those virtual notifications can make. It is simply a meaningless effort. Social networking sites have a great impact on our psychology and behavior. It makes our thought process more complex. I have even found my most introvert friends to be more extroverts in that virtual reality but pathetically it does not change their life at all.

There is no way to ignore the implication of Social Media in our today’s life. It makes our busy life easy, our communications shorten and quick-now we can easily communicate with our friends and anyone important with a simple fingertip. With the blessings of social media, Corporations are making their brand closer and open to their customers. It reduces our communication cost, makes business easier and more over it empowers marginal people and motivates transparency too.

However, problem lies in somewhere else. We human being has very little patience and seldom can resist our contempt for immediate gratification. Moreover, we love shortcut way to become rich and in virtual life-it is easy. We can have a bunch of notifications if we want within shorten span of time that make us to feel rich. Thanks to new idea of personal branding, that has motivated our youngsters to crash over social networking sites indiscriminately to build their brands overnight. Although Rome had not built overnight but Personal brand can be built-at least our young generation thinks so. Now they give a single post in Face book when they feel sad or they need job or need girlfriend, or they have any problem with their friends’ even when they need to go to doctors. Moreover, our youngsters have strong faith on face book that it can change their life like the magic lamp of Aladdin but this is ridiculous. 
Photo Credit-Google

Unfortunately, we do not notice it because we are busy. We have very little time to give ourselves to think a bit on what to do and do not. Life is inverse now in comparison with our previous generations. Once, after school or office they had long for go out and had a sound gossip with friends now we long for laptop-Wi-Fi zone and face book to spend our time virtually.  Day after day, we are barking on networking and its application but the truth is that face book really cannot give us a solution of our disease or the things we are looking for. Reality is that hard that a simple status of hurt breaking news cannot make any difference. Rather what can change is a real life notifications, a real life comment and giving and a real life change.

Therefore, face book or social media is great and useful too but after a certain stage. Everything has time-the own right time and to get expected fruit one have to wait for that time. It is like advertising in Branding; if you cannot provide quality products advertising cannot increase your demand, if can though it would not be sustainable. If you do not have any single notification or birthday wish in your real life what differences face book notifications can make is-just complexity, can only increase your clutter of life, and would never pay you back for your spoilt time. Therefore, it would be better to build a brand in real life before having a clone of it in the virtual world.       

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